Brand positioning Name * First Name Last Name Email * What is your Brand's Name? * Spelled out exactly as you'd like it to appear in your logo. Who are your competitors? * Specific examples from your industry What do you like/dislike about your competitors? What brands in your industry do you admire? What do you like/dislike about those brands? Which brands outside of your industry do you admire? What do you like/dislike about those brands? Thank you! Brand Aesthetics What three adjectives would you use to describe how you want your brand to look? * Are there colors you particularly want to see in the branding? Any to absolutely avoid? * Is there a tagline or description that should be a part of the logo? * Where will your logo be most commonly seen? (print or digital)? * Thank you! Brand awareness How and where will your ideal client interact with your brand? Will you be marketing on social media platforms? If so, which ones? What kind of visual marketing will your brand be doing (if any)? What kind of supporting visuals will your brand need? (i.e. ads, social graphics, blog graphics?) Thank you!
